Upon launching the Yamaha Platinum Dealer Program in 2003, Yamaha spokesman Sean Goldhawk announced:

"Many customers feel apprehensive when they enter dealerships. The Platinum Program has been developed to ease those concerns. Customers who use Yamaha dealers awarded Platinum Status can be assured of the highest level of service available."

The Platinum Dealer Program was developed to highlight dealers who showed exceptional levels of customer service for sales and service. Wherever customers see the Platinum Dealer logo, they will be guaranteed to receive the highest level of service offered within the marine industry.

To qualify for Platinum Status, a dealer must undergo extensive scrutiny. This includes being rated by both Yamaha and customers alike. A dealership must also have available the special tools for the Yamaha product range, staff must attend all training schools and are tested to discover knowledge of the Yamaha product, technical service and spare parts operation. Platinum Status is then awarded.

In & Outboard Marine are proud of their commitment to service their customers in the best possible way.  This has been acknowledged by attaining an ongoing Yamaha Platinum Dealer Award for Excellence in Sales and Service.